What Goes in a Food Blog?


A catchy name, interesting photographs and enticing recipes are just the beginning. Laura Noren interviewed 250 food bloggers in “The Content of Food Blogs: the Food Blog Study” (Noren,2012), her results demonstrate food blogs are often most concerned with community building. Seventy-five percent surveyed mention nutritional content 20% of the time or less. Health concerns, weight loss and nutrition are often the realm of the “health blogger”. Only 37% of food blogs had recipes at least 80% of posts with recipes. This is especially surprising since Goggle searches are often recipe driven, thus recipes generally equate to more internet traffic and potential income from advertisers. The majority of bloggers surveyed reported that visitor generated comments after trying out a recipe to be the most gratifying part of blogging.
Community building, social connections, and chance for feedback from like minded individuals all wrapped up in digital layout of personal stories and photographs. That is what food blogs are made of.

Be sure to read the reply and enjoy this Florida inspired milkshake.

Citrus Dream Milkshake:


1/2 ounce natural sugar
4 ounces grapefruit juice
4 ounces orange juice
2 drops natural vanilla extract
4 ounces low-fat milk

1. Pour the orange juice, grapefruit juice, milk, sugar and vanilla extract into a blender with 2 ounces (approximately 4 cups) of ice.
2. Blend until smooth. Pour into a glass, add a straw and serve. Garnish with sliced fruit.

See more at: http://www.freshfromflorida.com/Recipes/Beverages/Citrus-Dream-Milkshake#sthash.SN6BsSG9.dpuf


One thought on “What Goes in a Food Blog?

  1. admmoore2000 Post author

    Meghan Lynch study 45 food blogs by young women with dietary restraint symptoms in two different research studies: “Healthy habits or damaging diets: an exploratory study of a food blogging community”(2010) and “From food to fuel: Perceptions of exercise and food in a community of food bloggers”(2012). These provide another insight into food bloggers. Dietary restraint is not officially eating disorder, rather a psychological disposition catheterized by weight loss and maintenance, a profound focus on food limiting food consumption and guilt from eating “unhealthy” foods. Men were not excluded from the study, no male blogs fit the research parameters. All blogs were self proclaimed “healthy eating” blogs, discussed the authors eating habits and were routinely updated for at least the two months of the study. Most importantly, the sampled blogs must have had a minimum number of followers and connections to other “healthy eating” blogs.
    The food blogs fostered the ideals of food restraint, and provided an online social support network. Food was presented either in relation to exercise or alone. When discussed with exercise food was described as fuel for exercise. The vast majority of meals presented had almost no variation: fruit and vegetables, low or non-fat dairy products and little or no starches. Food bloggers would justify carbohydrate intake as “fuel for tomorrow’s 11-miler” or “recharging after earning breakfast at the gym”. Such mechanical terms where common when describing food for exercise. “Heaven in a bowl” as one writer called her spaghetti, accompanied food experiences not related to exercise. Guilt from eating forbidden foods was also common. One writer after confessing to eating cookies one night, assured her readers she worked them off the next morning. Hunger was often described as something to be avoided, because it risked binging. In practice, the young women described being famished at least weekly.
    This study affirms the results of previously discussed research. The most common bloggers are female. Just like these young women they are looking for support and acceptance. These writers happen to believe a food ideology not accepted by mainstream society, the food blogging community provides them a welcoming social group. The comfort of a support group cannot be overstated, unfortunately this one supports a unhealthy lifestyle.


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